Have you ever
found yourself in a bidding war for a top job candidate? If so, you
know how difficult and expensive it can be to attract high quality
employees. Although a competitive salary structure is still a critical
element for recruiting success, human resource professionals must
be increasingly more creative when developing incentive packages to
remain competitive. What can you do?
According to a Hilton Hotel survey of 1000 workers, 70% of employees
earning $30,000 per year or more reported they would sacrifice a days
pay to earn an additional day of free time. So, many employers are
looking to 'time' as a recruiting tool. By targeting quality of life,
employers appeal to an increasing desire for less stress. And reduced
stress levels can result in a more productive workday.
Considering the following to make your recruiting package more attractive:
Concierge
services - Give employees the opportunity to have someone
run their 'errands' during the workday-allowing employees more free
time and fewer workday distractions.
Meal preparation - Nutritious
meals are prepared for workers to take home at the end of the workday-reducing
prep time, and worry about what to make for dinner!
Personal services - Massage services,
meditation seminars, and manicures are great stress reducers. Employees
appreciate the chance to take a break, and come back to work ready
to tackle their next project.
On-site
day care centers - Offer parents a cost effective means
for dependent care, and the opportunity to see their children during
the workday.
On-site exercise facilities - An increasing number of professionals
include a fitness routine in their workday. This helps reduce stress
and frustration, while increasing energy and morale.
Convenience stores - Enable employees to pick up basic
items, like milk and bread, to eliminate a stop on the way home.
And don't forget about… On-site hair cutting, dry cleaning, and video
rental.
Referral
networks - Some companies have set up 24-hour referral
hotlines for home assistance services, like plumbers and electricians.
These programs often include subsidy vouchers.
Employee Assistance Programs (EAP) - Programs designed
to help employees cope with work and personal problems (e.g., substance
abuse). The most common EAP includes a 24 hour assistance hotline.
Financial planning service - Assist
employees with planning for the future. Stress related to financial
issues is a serious, and growing, problem for many American workers.
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